On-line versus off-line Invitation
What percentage of invitation happens on-line? We might be able to learn something from the business world A yearlong study from the US based research firm the Keller Fay Group, which included more than 32,000 participants, found that 91 percent of respondents’ information about brands came as a result of face-to-face conversations or over the phone. Just seven percent of word-of-mouth conversations about brands occurs online. This means of course both count as a strategy, but it seems in business, face to face, person to person conversations are what counts. In the church we need to respect the old-school way of mission and whilst technology is important we also need to develop our inter-personal confidence, by inviting someone today to take a closer look at Christ and his church.